For those of you who don’t know what SEO is, SEO stands for search engine optimization and it helps your website rank up amongst the website of similar design. For an example, if you and your buddy both have websites about selling bicycles, but yours is search engine optimized, yours will pop up first for the people who type ”bicycles for sale” in the search engine. It’s very important because without it, Google, Yahoo, or any other search engine will simply discard your website, put it onto some seventh page and the traffic you will receive will be close to zero.
People tend to mistakenly say that SEO is the same as Internet marketing, but it’s not. SEO is just one of the tools used for Internet marketing, but without which Internet marketing wouldn’t be possible.
Benefits of SEO
SEO is necessary for a website to survive in the Internet jungle. The Internet is such a vast place and there are so many different websites that represent essentially the same thing. In order to determine which one of those websites is the most important and give the best response, search engines check a lot of things. If you are interested in what they are, feel free to take a look at our ”how to optimize your website” article.
There are many factors that need to be taken into consideration when you are trying to optimize your website, but there are a lot of benefits too. Some of them are the following:
Increased Website Traffic
If you’ve ever used any search engine (and we’re sure that you have), you know how they work. You type in a word or a phrase and they give you the answer, but behind that answer there are a lot of different things which determined that the links that popped up are most likely the ones you were looking for. Once you get the results, you usually click on one of the first five links and you’re done. The websites that appear on the first page get the majority of clicks and the rest simply get forgotten. SEO allows your website to appear on that first page, thus significantly increases your website’s traffic.
One of the things that is also great about this is that SEO also takes the number of unique monthly or daily visitors into consideration when determining which websites to show first. This means that the longer you are on that first page, the higher the chances that you will remain there.
Most people check the Internet before they make a purchase and soon enough all of us will. The Internet is now a huge part of our lives simply because it allows us to check more things from our homes than we would have if we left and went to town. If your business doesn’t have a website your finances will suffer. Internet marketing and SEO are the future and the sooner you invest in it the better it will be for you.
Furthermore, SEO is a lot cheaper than other advertisement options and yet it generates more income than anything else.