In this new era of Internet marketing, you have to keep up with how things work, or you will never reach your maximum potential. No matter how good your idea is, or how good the services you provide, if you don’t advertise them, and advertise them well, you will not be able to reach out to your customers.
Google is consistently changing their algorithms, and with the release of Panda 4.0 – the real time Panda, you will have a lot more idea of what types of strategies work, primarily because you don’t have to wait as long to see changes!
Sure, you can go out on the street, give away pamphlets, spread rumors, create an ad on the side of the road, but that’s all local, and it won’t add up to a lot when looking at a larger picture. To advertise your idea, you will want to create a website with all the information needed right there. But just creating a website is still not enough. And here’s why.
Optimizing your website
If you create a website and just pile stuff on, it won’t be pleasing to the eye, it will probably scare your customers away, and most importantly search engines won’t like it. Yes, search engines choose which websites to show on the first page not just by looking at which site has the highest traffic, but also how they are made. SEO or search engine optimization is a critical thing when it comes to Internet marketing. Unless somebody types in the whole website address into the browser, they won’t be able to find you if your site is not searched engine optimized.
A website without SEO would be the same as a shop without doors, but only with an underground tunnel known only to you and people you’ve told about it. Anybody else who came to your shop would just move on simply because they can’t find a way to enter your shop.
Most people who type, let’s say, bathroom tiles for an example, on Google search, will not leave the first page, but rather click on the first few links and be done with it. If the search engine does not like you, you will never be the website they click on.
What can you do to optimize your website?
Optimizing your website is not easy, and if you don’t understand how Search engines work or how websites are designed, it’s best left to the professionals. Now, it may be costly, but not nearly as much when compared to other means of advertising. It will be very cost-effective, and you will almost instantly see a huge difference in numbers of people visiting your website.
Main reasons to optimize your website as soon as possible
The Internet is the future. Most people nowadays check online reviews before they decide to purchase anything. It is becoming a common practice, and soon it will be a standard. If they can’t find you, they will find your competitors, and you will lose important clients.
It is not going to lose significance anytime soon. Search engines provide services to millions of users every day, and the number will only increase. Don’t waste time, invest as soon as possible because the longer your website is search engine optimized, the better the traffic will be.